Pengillys Brand Guidelines

Version 1.0

Brand guidelines

Solicitors & Mediators. Dorset since 1891. Prepared by R & B Global as part of the website redesign concept, November 2026.

pengillys.co.uk

Brand idea

One clear view.

The law is complicated, so the brand is not. Every page, letter and sign gives the client one clear view of where they stand and what happens next. Proposed line: One clear view. Alternatives: Advice with a view. Rooted in Dorset, ready for the world.

ClearPlain English, fixed fees, no surprises.

Confident130 years of advice, handled with calm.

Client-firstLocal people who pick up the phone.

pengillys.co.uk

Logo guidelines

Primary logo

Cormorant Garamond capitals over a PT Sans descriptor, justified to the same width. The olive dot is the one fixed accent.

pengillys.co.uk

Logo guidelines

Mark structure

The monogram is a Cormorant P with an olive dot, taken from the descriptor. Use it where the full logo will not fit: avatars, favicons, stamps. Minimum size 16 px.

pengillys.co.uk

Logo guidelines

Type structure

The wordmark is set in Cormorant Garamond Medium capitals, tracked +45. The artwork is supplied as outlines: do not retype it.

pengillys.co.uk

Logo guidelines

Clear space

Keep a margin of x, the height of the lowercase descriptor, on every side. Minimum width: 30 mm in print, 120 px on screen.

pengillys.co.uk

Logo on background

Approved backgrounds

Navy, deep navy and olive are the standard grounds. On olive, switch the logo and dot to deep navy: white on olive fails contrast. Use single colour black only where one colour is available.

pengillys.co.uk

Monogram

Monogram set

Four approved versions. The round crop is for social avatars; the square one is for favicons and app tiles.

pengillys.co.uk

Brand colour

Primary colour

Navy carries the brand. Deep Navy is for dark grounds and long reading. Click a swatch to copy its hex. CMYK values are approximate and confirmed at print proof.

pengillys.co.uk

Brand colour

Secondary colour

Olive is the single accent: one lit pane per layout. Paper replaces white for calm backgrounds.

pengillys.co.uk

Brand colour

Proportion and contrast

Mostly navy and paper, with olive used sparingly. Text pairings below meet WCAG AA for body text unless marked.

Navy 38%

Deep Navy 24%

Paper 24%

Olive

White on Navy 9.5 : 1

White on Deep Navy 18.8 : 1

Deep Navy on Olive 6.6 : 1

Light Olive on Deep Navy 11.0 : 1

Ink on Paper 16.1 : 1

White on Olive 2.9 : 1 fails

pengillys.co.uk

Brand typography

Primary type

Cormorant Garamond for headlines and the wordmark. Medium and SemiBold roman, Medium italic. One italic word per headline, in olive, is the typographic version of the lit pane.

AaBb

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 £&@%

pengillys.co.uk

Brand typography

Secondary type

PT Sans Regular and Bold for body copy, labels, forms and the logo descriptor. Fallbacks: Georgia and Arial.

AaBb

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 £&@%

pengillys.co.uk

Brand typography

Type scale

Sizes follow the website. Headlines are Cormorant; everything else is PT Sans.

Display
96 / 0.98Advice for every chapter.

Heading 1
56 / 1.05Meet the experts

Heading 2
36 / 1.1Wills, trusts and probate

Lead
20 / 1.5A regulated solicitor matters when you protect the people you love.

Body
16 / 1.6Plain-English advice from local solicitors who know your area and answer the phone.

Label
12 caps +30Private clients

pengillys.co.uk

Graphic devices

The pane, the contour, the dot

The pane grid is a facade of windows with one lit olive pane. Contours trace the Dorset coast. The dot comes from the logo. Use one device per layout, and keep contours under 25% opacity.

Pane

Dot

pengillys.co.uk

Illustration

Line sketches

Drawn in a single 2 px navy line with olive for the one detail that matters: the Portland lighthouse, a Georgian doorway, the Weymouth facade, Durdle Door. Use them as spot illustrations, never as backgrounds.

Portland Bill

Doorway

Facade

Durdle Door

pengillys.co.uk

Imagery

Photography

Real people and real Dorset, in natural light. Portraits are black and white on a plain ground. Lifestyle and place images take a navy overlay so they sit with the logo. Never use stock handshakes.

Clear advice, from first call to completion.

pengillys.co.uk

Logo guidelines

Misuse

Use the supplied artwork only.

Don’t stretch

Don’t rotate

Don’t recolour

Don’t add effects

Don’t use white on olive

Don’t place on busy areas

pengillys.co.uk

Stationery

Cards and letterhead

Navy card front with the contour pattern, plain back. Letterhead keeps the logo top left and the deep navy footer with one olive tab.

SolicitorAlex Morgan

01305 768 888
alex.morgan@pengillys.co.uk
67 St Thomas Street, Weymouth DT4 8HB

67 St Thomas Street
Weymouth DT4 8HB
01305 768 888

WeymouthDorchester

pengillys.co.uk

Signage

Fascia and projecting sign

Deep navy fascia with the full logo; the monogram on a navy projecting sign. Brushed metal or vinyl, never gloss.

pengillys.co.uk

Social

Social posts and banner

One headline, one italic olive word, one device. Square posts and a 4:1 LinkedIn banner.

Property

Moving home, with clarity.

Insights

What happens if there is no will?

Tom Cleall
Private client team

We’re hiring

Join a firm that knows your name.

One clear view.

pengillys.co.uk

Digital

Website

The mobile-first website redesign on phone and laptop applies every rule on this board.

pengillys.co.uk

Voice

How we write

Short, concrete and kind. We tell clients the price, the steps and who is doing the work. We do not hide behind Latin or hedging.

We sayYou will have a fixed fee before we start.

We avoidFees are subject to variation.

We sayWe’ll call you on Tuesday with an update.

We avoidWe will revert in due course.

We sayYour will says who gets what, and who is in charge.

We avoidThe testator’s dispositive provisions.

pengillys.co.uk

Voice

Three words

Clear. Confident. Client-first. Use them to check any headline, email or sign before it goes out.

Clear.

Confident.

Client-first.

pengillys.co.uk

Brand assets

Asset pack

Supplied with this guide as one folder. Logos are outlined, so no fonts are needed to use them.

LogoPrimary navy, reversed white, deep navy on olive, mono black, mono white, wordmark only (SVG)
PNG exports at 2000 px, transparent and on colour

MonogramNavy, olive, deep, white (SVG, PNG 1024)
Round avatar 1024 px

Faviconfavicon.svg, .ico, 16, 32, 48, 180, 192, 512 px

PatternsPane grid (navy, light), contours (navy, deep, light)

SketchesLighthouse, doorway, facade, Durdle Door (SVG, PNG)

SocialThree post templates, LinkedIn banner, round avatar

StationeryBusiness card front and back, letterhead mock-up

Case studiesThirteen 1080 × 1350 posts (PNG)

Tokenspengillys-tokens.css and palette.json

pengillys.co.uk

Case study

Case study posts

Fourteen 4:5 posts for Instagram and LinkedIn that show the rebrand, the new website and the goals behind it, with two photographic posts. Check licences before using the photographs publicly. Mock-ups are rendered in code from the real artwork; swap in photography when the print is produced.

03 · Logo on deep navy

12 · Logo on photography

Brick townhouse photograph with line — 13 · Photography with line

pengillys.co.uk